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Rebranding - D-VISION

Project type

Brand identity design - Rebranding

Date

2024

Location

Bangkok

To refresh and modernize the brand identity of D•VISION, an eyewear store, while maintaining its approachable and stylish personality led to a cohesive brand identity that enhances recognition, communicates professionalism, and appeals to modern eyewear consumers.

Scope of Work:
- Logo Redesign: Created a clean and contemporary logo featuring bold eyeglass frames and elegant typography to convey clarity and confidence.
- Color Palette: Selected a fresh green background paired with deep green accents to evoke trust, health, and sophistication.
- Typography: Combined Thai and English text for bilingual branding, ensuring accessibility for a diverse customer base.
Brand Positioning: Focused on a design that reflects both fashion-forward aesthetics and functional eyewear solutions.

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