Hello Kitty Collection

As a lifelong Hello Kitty fan, this project was truly a dream come true. Growing up, I collected everything Hello Kitty — from stationery and school bags to notepads — and visited Sanrio stores weekly to discover new items.

Thanks to Sheep Gadget, I had the opportunity to bring that childhood love to life through a special Hello Kitty collection. I led the product design with a focus on classic themes, using the character’s iconic red, blue, yellow, and white color palette, along with beloved motifs like apples.

Beyond product design, I was also in charge of post-production, visual direction, and media presentation — and even stepped in as the model for the campaign shoot. This project was both a joy and a proud milestone in my creative journey.